I am still recovering from the absolute bitch that Long Covid is, but that didn’t stop us from launching the Long COVID Recovery Program this week.
If you know someone who suffers, please let them know about this program - they will be forever grateful.
When in doubt, act
Action → Knowledge → Better action. Thinking too much is stupid because:
1. It’s hard to predict what will happen when you do something.
2. Most decisions are 2-door ones - you can walk back if you don’t like what you see.
Before we launched a few days ago, we discussed this as we were unsure whether to offer one, two or three of the following products:
A personalized plan that says exactly what to do and not to do every day + ongoing support from Marianne and me (this is what a Long COVID patient truly needs to recover).
A cheap, personalized plan without support (this gives the patient a good start but things get challenging once you have to adapt the plan due to progress & changed circumstances).
A free, standardized plan without support (challenging as you need to personalize it yourself from the start and throughout).
Deciding was difficult due to two conflicting needs: effective treatment vs. affordability.
On the one hand, we loved the simplicity of offering only one exceptional product that we know is excellent at helping people recover from Long COVID.
On the other, we wanted to offer something very cheap, even free, to those who struggle financially.
We launched all three products, hoping real-world feedback would give us the right answer fast.
Doing the opposite of what the customer wants
For the first two days after launch, almost everyone wanted the free, least effective program.
We got worried.
Are we comfortable selling cheap/free products that we're not convinced are effective enough? Are we doing our patients a dis-service in the name of kindness?
Launching something vs. editing internally is powerful because it brings out thoughts and feelings you didn’t know you had.
“This doesn’t work, we can’t sell something we’re not confident in even though we do it for the right reasons.” We all agreed - our family, friends, Marianne, and I.
But wait, don't you have to listen to the customers?
Sure, listen, but the customers shouldn’t decide what you do.
Customers often don't know what they need. This is especially true for someone with Long COVID: Marianne is the expert at how to recover, the patient isn’t.
So we deleted the two less effective products. Now we only have one: The Low COVID Program, and it feels great!
The website is cleaner, our communication crisper, and confidence higher. We know that this product works and we are excited to tell the world about it.
Marianne & Bjarte
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